Focused on nostalgic American beer branding and fishing culture, these brews pay homage to their roots on the water. Inspired by classic beer packaging, comic-style visuals, and a classic USA color palette. A beer made for fishing enthusiasts, outdoor lovers, and those who appreciate nostalgic pastimes through storytelling elements and interactive packaging.

Buzz Bait is a pale ale celebrating fishing and lighthearted outdoor fun. Inspired by the fictional story of Bobber and Bait, two characters who stir up a commotion while enjoying the beer while waiting for a bite. The interactive packaging includes stickers to collect and a functional fishing hook feature to give drinkers a fun activity to do.

A mix of cartoonish illustrations and speech bubbles with a traditional and timeless lettering reminiscent of classic beer brands in 16-ounce recycled aluminum cans. The cans are served in a repurposed bait bucket with a pull-and-twist mechanism for easy carrying and access. A sustainable and substantial product to enjoy on the water.