A brand identity with a carefully designed environment that won GDUSA Award in 2024. The Olympic Candidate City Rome has historical and cultural significance, including its ancient symbols, mythology, and past Olympic branding. Integrating Roman heritage with contemporary aesthetics to appeal to both locals and international audiences.

Targeting Young athletes and sports enthusiasts worldwide, as well as the Roman citizens who take pride in their city's historical and cultural legacy. The design reinvents historical motifs in a fresh, dynamic way to inspire excitement for a modern Rome-hosted Olympics.

The environmental graphics blend modern sports visuals with historic Roman architecture to emphasize the fusion of legacy and contemporary athleticism. Layered storytelling through visuals, linking Rome’s monumental sites with Olympic energy. With a timeless palette reflecting Rome’s grandeur, with deep reds, golds, and classical tones.