Focused on the color and shapes within the historic city of Charleston to create five jars of cannabis gummies into a cohesive series. A clear distinction between each jar, but all aimed to consumers seeking a refined and stylish cannabis experience in Charleston.
Coastal Cannabis is a set of five cannabis edible gummies, varying in strength and flavor, identifiable by color and pattern. Designed to align with Charleston’s aesthetic while promoting sustainable and classy cannabis consumption down south.
The packaging is made up of hexagonal twist-up box with five sides, representing the five product variations with a cannabis leaf-shaped top for thematic consistency. The type is elegant, sophisticated reflecting a premium and traditional brand identity. Each jar is designed to resemble aged sea glass with fogged transparency and burnt wooden lids for a refined, natural feel. The outside is constructed of thick card stock with a twisting, childproof closure. With a die cut on each box for a sneak peak at the gummies.
